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Never before has there been more of a need for the expertise that AMIA members can give.   35mm  film as a force for creativity and preservation has been much in the news;   digitally borne creativity is in movies, games, websites, art and education and is changing the way we entertain ourselves, the way we play, the way we learn – and the way we preserve.     For 25 years we AMIA has been  an open forum where solutions to the longevity and availability of all moving images is  debated and revolutionized.

As we take that debate from our annual conference and our own meetings to conferences at NAB and SMPTE we are we are helping the industry ensure that the work of directors, cinematographers, sound designers, and visual effects artists are preserved into the future. And there are going to be more technological advances, not less, as our community continues to invent and expand.

AMIA is everyone. Our members come from everywhere – studios, small archives, giant archives, broadcasters, technology innovators, universities, filmmakers and technology companies – and they are in the trenches on these issues. I often hear that the digital future looks dark – that it will be difficult or impossible to preserve films digitally. And I always say – maybe you should hire a moving image archivist – your outlook will improve!

It is my great pleasure to introduce WE ARE AMIA. Our thinking behind this was to come up with a dynamic, new way to really describe AMIA. We wanted to highlight the work we do and the collections we care for. We hope this series of GIF-based images illustrate the work we do as well as help publicize events, talks, and initiatives in all the important fields that contribute to preserving our culture, our heritage.

Stay tuned to AMIA as we highlight a several more members and their collections in the coming months.  See the images here:  www.WEAREAMIA.org

— AMIA President Andrea Kalas

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