is World Day for Audiovisual Heritage
The audiovisual heritage comprises all forms of moving images and recorded sounds, separately or together, whether or not intended for public distribution, and regardless of the means of creation, preservation or delivery, or the personal or organizational nature of the custodian. It further includes associated information, documents, objects, artefacts and technology, and graphical material selected in its own right. They express a nation as a place and people. Considered to be the documents most characteristic of the 20th and 21st centuries, the cultural influence and informational content of these documents are immense, and rapidly increasing. Transcending language and cultural boundaries, appealing immediately to the eye and the ear, to the literate and illiterate alike, they have transformed society by becoming a permanent complement to the traditional written record. Their content cannot be reduced to written form, and its integrity is closely tied to the format of its carrier – be it film, magnetic or optical media. Because of its fragility, much have been lost and continue to be lost if no action is undertaken .
In 2005, the UNESCO General Assembly approved October 27 as the World Day for AV Heritage to raise awareness of the importance of AV documents as integral part of national identities and draw attention to the urgent need to protect them.
Since then the World observes this day every year by organizing activities around a theme agreed upon by the Coordinating Council of Audio-visual Archive Associations (CCAAA) - the UNESCO designated body to oversee its yearly celebration.
AMIA works closely with the Coordinating Council of Audiovisual Archives Associations (CCAAA) to promote World Day for Audiovisual Heritage worldwide.
For more about WDAH, the UNESCO page is here.